“We are delighted to acquire the retail lending business of Paisabuddy Finance and Sureworth Financial Services into the Choice family. These additions represent a pivotal moment in our journey to deepen financial inclusion and provide comprehensive solutions to MSMEs and retail customers. Choice Finserv Pvt Ltd, the NBFC arm of Choice International Limited, today announced the acquisition of retail lending business of Paisabuddy Finance Private Limited and Sureworth Financial Services Private Limited.
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- This strategic move will enhance Choice Finserv’s position in the market and further its objective of becoming a leader in sustainable finance.
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This strategic move significantly expands Choice Finserv’s presence in the retail loan segments as well its assets under management (AUM). These acquisitions will be done under a slump sale transaction which will be subject to requisite approvals. Mumbai — Choice Finserv Pvt Ltd, the NBFC arm of Choice International Limited, today announced the acquisition of retail lending business of Paisabuddy Finance Private Limited and Sureworth Financial Services Private Limited. This strategic move significantly expands Choice Finserv’s presence in the retail loan segments as well its assets under management (AUM). In October 2024, Choice Finserv announced that it would acquire the retail lending business of Paisabuddy Finance and Sureworth Financial Services.
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- In both cases, Choice Finserv has not acquired any shares in Paisabuddy or Sureworth; it has only acquired their respective retail lending businesses.
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The acquisition of Paisabuddy Finance Private Limited and Sureworth Financial Services Private Limited will see Choice Finserv acquiring the retail lending businesses of both firms through a slump sale on a going concern basis. This move is a strategic step to increase Choice Finserv’s assets under management (AUM), a key focus for the company. Choice Finserv is also focused on green finance, a growing segment in the financial services industry. The company plans to fund rooftop solar projects and electric vehicles through these newly acquired businesses, making a meaningful contribution to sustainable finance in India.
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The acquisition also aligns with Choice Finserv’s commitment to sustainable finance, as the company plans to expand its green finance initiatives, including funding for rooftop solar projects and electric vehicles. The acquisition also aligns with Choice Finserv’s commitment to sustainable finance, as the company plans to expand its green finance initiatives, including funding for rooftop solar projects and electric vehicles. The integration will expand Choice Finserv’s branch network from 71 to 168 locations across Rajasthan, Gujarat, and Madhya Pradesh, Maharashtra, Uttar Pradesh and Delhi NCR, while growing its workforce from 536 to 1,180 employees. This will strengthen the company’s ability to cater to the underserved markets with focused MSME lending and retail loan products. The integration will expand Choice Finserv’s branch network from 71 to 168 locations across Rajasthan, Gujarat, and Madhya Pradesh, Maharashtra, Uttar Pradesh and Delhi NCR, while growing its workforce from 536 to 1,180 employees.
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